Standing Out in a Competitive Educational Landscape
Episode Summary:
In this episode of The Catholic School Leaders Podcast, we dive into one of the most critical factors in a school’s success: branding and communication. In today’s competitive educational environment, Catholic schools must develop a strong, clear, and compelling brand to attract families, engage alumni, and secure donor support.
John shares actionable strategies for Catholic school leaders to refresh their brand, create high-quality marketing materials, and develop a budget-friendly marketing plan to ensure their school’s mission is communicated effectively.
Key Takeaways:
✅ Your Brand is More Than a Logo – It’s the story people tell about your school when you’re not around.
✅ Marketing Materials Matter – Ensure brochures, flyers, and newsletters reflect your mission today, not five years ago.
✅ Budget-Friendly Marketing – Effective branding doesn’t have to break the bank; great strategies exist for under $1,000.
✅ Your Website is Your Digital Front Door – If it’s outdated or hard to navigate, it could be turning prospective families away.
✅ Leverage Parent Ambassadors & Alumni – Word-of-mouth and community engagement are powerful enrollment tools.
✅ Marketing Materials Matter – Ensure brochures, flyers, and newsletters reflect your mission today, not five years ago.
✅ Budget-Friendly Marketing – Effective branding doesn’t have to break the bank; great strategies exist for under $1,000.
✅ Your Website is Your Digital Front Door – If it’s outdated or hard to navigate, it could be turning prospective families away.
✅ Leverage Parent Ambassadors & Alumni – Word-of-mouth and community engagement are powerful enrollment tools.
💡 Key Quote: “Branding is what people say about you when you’re not around.” – Kirby Hasseman. Listen to the episode, "Delivering Marketing Joy" with Kirby Hasseman.
Resources & Next Steps:
📌 Visit: elementaryadvancement.com for resources like The Pillars for Successful Advancement and Enrollment Growth
📖 Download: Keys to a Successful Catholic School for actionable insights
📅 Schedule a Call: Want to learn more about creating an effective marketing strategy for under $1,000? Let’s chat! Email john@elementaryadvancement.com
📖 Download: Keys to a Successful Catholic School for actionable insights
📅 Schedule a Call: Want to learn more about creating an effective marketing strategy for under $1,000? Let’s chat! Email john@elementaryadvancement.com
Connect & Support the Podcast
📩 Email John: john@elementaryadvancement.com
🔗 Follow John on LinkedIn: https://www.linkedin.com/in/johnmihalyo/
🔗 Follow John on LinkedIn: https://www.linkedin.com/in/johnmihalyo/
🎙 Like, Subscribe & Share!
If this episode was helpful, please subscribe, rate, and review the podcast. Share it with other Catholic school leaders to strengthen Catholic education together!
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If this episode was helpful, please subscribe, rate, and review the podcast. Share it with other Catholic school leaders to strengthen Catholic education together!
Join Elementary Advancement Solutions newsletter with great tips, information, and resources delivered right to your email.
